Wayfair Professional

Making b2b feel human and ownable.

“Home” Campaign - Concept & Copy

Pitched and wrote a simple, ownable paid media ad highlighting our range of verticals.

Arlow Launch - Copy & Research

We were launching a new tool for interior designers. I pored over user insights to write benefit-focused copy.

Great Projects Start at Wayfair Pro - Strategy & Copy

After identifying the need for a cohesive brand narrative, I partnered with brand planning to develop the “Great Projects Start at Wayfair Pro” platform.

Then I translated it into direct mail pieces that felt human and ownable for our different audiences.

Microcopy

Wrote tight, clever banners that sold products and built brand voice.