Growing Staples’ social audience with no-budget videos.
Office Humor
The Challenge
It was the height of the pivot-to-video era and the Staples social team needed engaging content to grow its audience.
The Idea
A series of absurd social videos that made office supplies funny enough to stop the scroll.
My Role
We had no outside production, agency, or professional talent.
So I did a little bit of everything. From brainstorming concepts and writing scripts to holding the mic and convincing coworkers to step in front of the camera.